Guzman y Gomez

The only thing better than eating at GYG? Owning one.
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About the Franchise

Guzman y Gomez offers a great franchise opportunity in fast-casual dining, known for its lively atmosphere and real Mexican food. The brand has over 150 locations worldwide, mostly in Australia. Guzman y Gomez uses fresh ingredients and bold flavors, which helps build a loyal customer base.

Franchisees enjoy comprehensive support, including extensive training, operational guidance, and innovative marketing strategies. The initial investment typically ranges from around AUD 600,000 to AUD 1,200,000, with royalty fees generally between 5% to 6% of gross sales.
Guzman y Gomez is committed to sustainability and ethical sourcing, positioning itself at the forefront of a rapidly growing market, where the demand for healthier dining options continues to rise.

How the Franchise Started?

In 2006, Steven Marks, a former hedge fund manager from New York, found himself in Australia yearning for authentic Mexican food, which was surprisingly hard to find.

Instead of settling for subpar options, he partnered with his friend Robert Hazan to create Guzman y Gomez, named after two Mexican friends from New York. Their goal was simple: to offer genuine Mexican tastes through premium fast food.

They hired talented Mexican chefs and sourced traditional ingredients, leading to the opening of their first location, affectionately called “The Baby,” in Newtown, Sydney, in October 2006. This opening signified the start of a burrito revolution, evolving a single site into a successful global brand.

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FAQs

– Setting up a new GYG restaurant typically costs between AUD 700,000 to AUD 2,000,000, depending on factors like location and size .

– A substantial portion of that—around 40%, or approximately AUD 700,000 to AUD 800,000—must be held in liquid assets to secure funding through accredited banks

– Additional ongoing include 8-15% royalties (8% of net weekly sales up to $60,000, 15% of net weekly sales over $60,000. ) and marketing contributions (around ~2%)

The typical journey to becoming a GYG franchisee involves these steps: 1. Enquiry – Complete an online form expressing interest

2. Initial Interview – A phone screening by the Franchisee Recruitment team

3. Online Interview – A virtual meeting with the Director of Franchise

4. Founder Meet – Brief online session with Steven Marks, Co-Founder and co-CEO

5. Application & NDA – Submission of form and non-disclosure agreement

6. Business Overview – High-level business information is shared

7. Restaurant Visit – Spend ~5 days in a restaurant to experience operations and culture first-hand

8. Connect & Financial Review – Engage with existing franchisees; affiliate banks provide financial guidance

9. Due Diligence – Additional high-level info is provided to support your evaluation

10. Final Interview – Held at “Hola Central” (GYG’s head office in Sydney) with the Leadership Team

11. Legal Documentation – You receive site info and legal paperwork

12. Paid Training – Commences 9–12 months before opening, supported by the New Restaurant Opening team and operations coaches

13. Opening Day! – Launch includes a celebratory “$5 burritos & bowls” promotion

(source : help-centre.guzmanygomez.com.au)
– A formal background in food is not required, but a passion for food is essential; you must enjoy being around food, thrive in fast-paced environments, and aim to deliver high-quality, fresh meals

– While hospitality experience is preferred, it’s not compulsory. What is critical, however, is your alignment with a hospitality lifestyle—namely, willingness to work long hours, manage high-pressure situations, and demonstrate solid business acumen from a strong career track record

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