Mad Mex

Love Mexican food? Time to roll your own profits

About the Franchise

Mad Mex offers fast-casual Mexican cuisine focused on freshness, health, and customization, including burritos, bowls, tacos, and salads catering to various dietary preferences (vegan, gluten-free).

Franchisees benefit from a proven business model with robust systems supporting strong customer demand in a fast-growing food category.

The brand’s bold marketing, authentic recipes, and commitment to quality have earned it awards like the Best Mexican Restaurant in Australia and multiple franchise accolades.

How the Franchise Started?

Mad Mex Fresh Mexican Grill was founded in 2007 by Clovis and Angela Young in Darlinghurst, Sydney, with a vision to bring fresh, healthy, and delicious Mexican food to Australia.

The brand quickly gained popularity for its high-quality ingredients, customizable menu, and vibrant “Lucha libre” themed restaurant concept.

Mad Mex expanded rapidly in Australia and internationally, with locations also opening in Singapore and Malaysia as part of a 2019 partnership with 4Fingers Crispy Chicken.

By 2022, Mad Mex operated over 70 stores across Australia and continued its growth as a beloved fast-casual Mexican restaurant chain.

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FAQs

The investment required is typically between AUD $400,000 to $650,000, depending on the restaurant size, location, and format.

Key startup costs include franchise fee (≈ AUD $50,000), training, shop fit-out, equipment, opening stock, and related business setup expenses
Ideally, Mad Mex prefers that franchisees are passionate about the food and involved in day-to-day operations.

However, for franchisees who operate multiple locations, they can rely on restaurant managers to handle daily operations.
Mad Mex offers a comprehensive six-week training program combining hands-on in-store experience with theoretical sessions, supported by detailed operations manuals and online training tools.

Franchisees also receive ongoing support from an operations team during store openings and regular visits to ensure business success.

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