Healthy burger franchise Grill’d officially opened its newest restaurant at Coburg North Village on November 15, 2025, marking another strategic milestone in the brand’s expansion across Melbourne’s booming northern corridor. The launch reinforces Grill’d’s reputation as one of the best QSR franchises in Australia, attracting both consumers and prospective franchise investors.

A High-Performing Fast-Casual Franchise Model in Action

The Coburg North restaurant is a clear demonstration of Grill’d’s purpose-driven QSR franchise model, backed by strong national demand. Staying true to its “Burgers from a Better Place” philosophy, the venue offers a menu built around:

• 100% grass-fed Australian beef

• RSPCA-Approved chicken

• Leading plant-based alternatives including Impossible™ and Fable

• Fresh, locally sourced ingredients that appeal to modern health-focused diners

This uncompromising approach to quality continues to set Grill’d apart among top franchise opportunities in Australia.

Grill’d’s footprint has expanded rapidly in recent years, supported by strategic initiatives such as the brand’s diversification within leading QSR franchises, which introduced Grill’d products into selected Coles supermarkets.

Opening Day Impact: Strong Demand for a High-Performing Franchise

Opening day generated significant crowds and community excitement. Grill’d amplified the launch by giving away 754 free burgers, followed by a special $10 burger offer for Relish Members — showcasing the brand’s ability to deploy high-impact promotional activity across its franchise network.

Community Engagement: A Franchise Advantage in the QSR Sector

From day one, Coburg North activated Grill’d’s renowned Local Matters program. Every Grill’d restaurant donates $500 monthly, split between three community groups chosen by customer votes.

This community-first model supports:

• Stronger local customer engagement

• Increased brand loyalty

• A competitive edge that many QSR franchise brands lack

For franchise buyers assessing ethical franchise opportunities in Australia, Grill’d’s approach is a compelling differentiator.

One of Australia’s Fastest-Growing QSR Franchise Brands

The Coburg North opening is part of Grill’d’s rapid national expansion, further cementing its position as one of the fastest-growing QSR franchises in Australia.

Recent high-profile openings — including the brand’s strategic expansion into high-traffic precincts such as Barangaroo — highlight Grill’d’s focus on premium locations and long-term growth potential.

Grill’d was recently celebrated as an award-winning Australian franchise brand at the QSR Media Awards 2025, reinforcing its leadership within the fast-casual sector.

Now Open in Coburg North

Grill’d Coburg North is now open daily at Coburg North Village for dine-in and takeaway, offering locals a premium, health-forward dining experience backed by one of Australia’s most profitable QSR franchise brands.

The launch further demonstrates why Grill’d continues to be ranked among the best QSR franchises in Australia — combining ethical sourcing, strong community engagement, operational excellence, and a high-performance franchise model built for long-term success.
(source: Grill’d)