Mexican fast food franchise Guzman Y Gomez is expanding aggressively across Australia with plans to open 12 new restaurants by the end of 2025. The new locations span Victoria, Queensland, New South Wales, and the Australian Capital Territory, reflecting Guzman Y Gomez’s strong growth as a leading franchise in the Australian quick service restaurant (QSR) market. This latest rollout includes a mix of metropolitan and regional sites, with half the restaurants designed as high-volume drive-thru outlets, highlighting the brand’s success in adapting to consumer demand for convenience and all-day service.
Founder and co-CEO Steven Marks emphasizes that Guzman Y Gomez is focused on building a sustainable, high-quality franchise business with strong unit economics. The drive-thru model now represents 85% of the portfolio, supporting higher average unit volume (AUV) and long-term franchisee profitability despite higher startup costs compared to shopping centre locations. This expansion forms part of the company’s wider ambition to reach 1,000 stores across Australia and internationally over the next two decades.
Potential franchisees benefit from comprehensive training, experienced support, and access to premium “AAA” real estate, setting Guzman Y Gomez apart as a prime opportunity in the Australian franchise investment landscape. With a robust track record and a clear strategic vision, Guzman Y Gomez continues to strengthen its position among Australia’s most promising fast food franchise options in 2025.
Guzman Y Gomez’s ongoing growth in the Australian franchise market highlights the strong appeal of Mexican fast food and the effectiveness of the drive-thru QSR model. This offers Australian investors a proven franchise option with solid growth potential and a clear path for long-term success.
