Lord of the Fries continues to stand out in Australia’s plant-based fast-food market as demand for vegan and ethical dining options grows. Known for its vegetarian and vegan menu, including fries, burgers, hot dogs, nuggets, and globally inspired sauces, the brand attracts a diverse audience of flexitarian, vegan, and health-conscious consumers.

In a move that expands its reach beyond restaurants, Lord of the Fries has launched its ready-to-eat vegan Mac & Cheese in major supermarkets, including Coles. This new plant-based retail product allows customers to enjoy the brand’s grab-and-go meals at home, further increasing visibility and driving consumer loyalty. This is part of a growing trend of premium dessert and food brands offering products in retail stores.

Lord of the Fries continues to grow its franchise network across Australia and New Zealand, attracting aspiring business owners with its streamlined operations, strong brand recognition, and socially-driven business model. The combination of fast-casual dining and retail product lines demonstrates the brand’s versatility and positions it as a leading plant-based food concept. Learn more about how other Australian brands are expanding into new locations and retail channels.

With a fully vegetarian, plant-based menu appealing to a broad audience, a unique brand identity focused on ethical and environmental values, and diverse revenue streams including restaurant sales, takeaway, delivery, and now retail, Lord of the Fries is a compelling opportunity for growth.

Growing consumer demand for plant-based comfort food and a proven concept in high-traffic locations further reinforce its position in Australia’s food and beverage sector. See how recent store openings have strengthened local communities in Western Sydney for a comparable example.