Hungry Jacks - food franchises in Australia

Hungry Jack’s is testing a new AI-powered ordering system at select drive-thru locations in Sydney, and customers have mixed feelings about it. At the Mount Druitt outlet, customers can now place their orders using voice recognition technology instead of speaking with a staff member. This system aims to reduce wait times, improve order accuracy, and streamline drive-thru operations.

One customer shared their surprise on social media after hearing an AI-generated voice at the drive-thru. “I thought it was a real person at first,” they wrote. “But then I realised it was AI—it was so quick and kind of eerie.” While the menu has a lot of similarities to Burger King’s, they’ve also added some local favourites like the Big Jack and Mega Jack burgers that continue to set the Australian brand apart.

Hungry Jack’s confirmed that this AI system is part of a limited trial with Valyant AI, a voice technology company. The technology understands spoken language, takes orders, and can suggest extras such as fries or drinks.

A spokesperson stated that the AI could help reduce wait times and make service more consistent, especially during peak periods. “It’s still early, but we’re excited to see how customers respond to this change,” the company said.

While some customers welcomed the automation, others voiced concerns about job losses and the loss of personal interaction.

However, Hungry Jack’s emphasised that staff remain responsible for food preparation, quality checks, and customer service at the window.

This trial forms part of a broader fast-food industry trend toward AI and automation, as major QSR brands seek to enhance efficiency, consistency, and customer experience.

If the trial proves successful, Hungry Jack’s may roll out the AI drive-thru system across more Australian restaurants in the near future.

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